Shopify Growth Operations

Practical Operational Support for Growing Shopify Stores

Running a Shopify store means the work does not stop after launch. Product catalogues evolve, stores need to be updated and improved, and social channels require consistent day-to-day attention as the business grows.

Our Shopify Growth Operations services provide practical, hands-on support for established Shopify merchants who need help with specific areas of their ecommerce operations. Whether you need a product catalogue built or reorganised, improvements made to your Shopify store, or ongoing support operating your social channels, we begin with a complimentary 30-minute Strategy Session to understand what you need and the outcome you are trying to achieve. From there, we define the scope of the project or retainer and implement the agreed work.

Products & Catalogues

Product Catalogue Operations

Your product catalogue sits at the centre of your Shopify store. As products, collections and variants increase, keeping your catalogue organised, accurate and up to date can become increasingly time-consuming.

We provide product and catalogue support for existing Shopify stores, including:

  • Product setup and uploads
  • Product listing migration to Shopify
  • Bulk product updates
  • Product variants and options
  • SKUs, tags and metafields
  • Collection setup and organisation
  • Product categorisation
  • Catalogue restructuring and cleanup
  • Product information and image updates
  • Printful and Printify product publishing to Shopify

Whether you need a batch of new products added or an existing catalogue reorganised, the project is scoped around the work your store actually requires.

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Store Improvements

Shopify Store Optimisation

As your Shopify store evolves, its setup, structure and functionality may need to evolve with it. New products, promotions, sales channels, apps and changing operational needs can all create opportunities to improve how your store is configured and operates.

We provide targeted Shopify implementation to improve specific areas of your existing store, with the work tailored to your business and the outcome you want to achieve.

Depending on your requirements, your project may include:

  • Theme and page configuration
  • Navigation and store structure
  • Shopify settings and backend configuration
  • App setup and configuration
  • App and integration cleanup
  • Sales channel setup and configuration
  • Analytics and tracking configuration
  • Store merchandising and promotional setup
  • Store content and copy improvements
  • Email marketing setup and integration
  • Operational workflow improvements
  • Store functionality and user-experience improvements

Projects are tailored to the issue or improvement you need addressed, with the scope agreed before implementation begins.

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Social Media & Commerce

Social Media Operations 

Creating content is only part of maintaining an active social media presence. Content still needs to be published, communities need attention, customer interactions need to be handled and social-commerce channels need ongoing operational support.

Our Social Media Operations service provides ongoing  support for Shopify merchants using Facebook, Instagram and TikTok, allowing you to retain control of your content and brand while we handle the day-to-day operations around it.

Depending on your requirements, your service may include:

  • Scheduling and publishing up to 20 client-supplied content pieces per month 
  • Routine monitoring of managed social channels
  • Reactive community engagement across comments, mentions and messages
  • Proactive engagement within the agreed service scope
  • Routine customer enquiries received through managed social channels
  • Product tagging and routine administration of Shopify-connected social commerce, including TikTok Shop and Facebook & Instagram shopping features, where available
  • Monitoring and responding to routine positive feedback
  • Reporting significant customer or reputational issues to the designated contact
  • Monthly social performance and operational reporting

Where the same supplied content is appropriately published across multiple managed channels, corresponding cross-platform publication is treated as one content piece. Different formats, such as a feed post, Story and Reel, are treated as separate content pieces.

Clients provide the substantive creative content and, ordinarily, the accompanying copy. We may make minor operational adjustments or assist with copy where required, but content creation, graphic design, photography and video production are not included.

From $1,200 USD per month

Initial 3-month commitment required, with the option to continue month-to-month or on a longer term agreement thereafter.

Social Media Operations is provided during agreed service hours and does not include real-time monitoring, paid advertising management, general customer service operations or specialist crisis communications.

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How It Works

1. Tell Us What You Need 

Book a complimentary Strategy Session and tell us what you need help with. We will discuss your Shopify store, the work or ongoing support required and the outcome you are trying to achieve.

2. We Define the Scope 

We review the requirements and recommend the appropriate Growth Operations service. For Product Catalogue Operations and Store Optimisation, you will receive a clear project scope, timeline, and fee before deciding whether to proceed. For Social Media Operations, we review your channels, current activity and operational requirements before confirming the ongoing scope and monthly retainer.

3. We Get to Work 

Once the scope is approved and payment is received, we complete the agreed project or begin providing the agreed ongoing service.

Project clients receive relevant handover information when implementation is complete. Social Media Operations clients receive ongoing support according to the agreed service scope and coverage.

Whether you need products added, your catalogue reorganised, specific areas of your Shopify store improved, or ongoing support operating your social channels, Growth Operations gives you access to practical Shopify-focused support without outsourcing the management of your entire ecommerce business. 

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Frequently Asked Questions

1. Do I need to use Shopify to work with Peare Strategy?

Yes.  Peare Strategy specialises in supporting Shopify merchants. Growth Operations services are provided to businesses using Shopify as their main ecommerce platform.

2. What is the difference between Shopify Launch Operations and Shopify Growth Operations?

Launch Operations is designed for businesses preparing to launch a new Shopify store or move an existing business to Shopify. 

Growth Operations supports merchants who are already using Shopify and need help with specific areas of their existing ecommerce operation, including product catalogue work, store improvements and ongoing Social Media Operations.

3. How are Growth Operations services priced?

Product Catalogue Operations and Shopify Store Optimisation are scoped projects based on the work required. Following your Strategy Session, we review the requirements and provide a project scope, timeline, and fee before work begins.

Social Media Operations, on the other hand, is an ongoing service starting from $1,200 USD per month, with the final fee determined by the agreed scope and level of activity. 

4. How long does a Growth Operations project take?

The timeline depends on the scope and complexity of the work required. A defined product catalogue project may be completed relatively quickly, while broader Shopify store optimisation involving multiple areas of the store will require more time.

Once the scope has been established, your proposal will include an estimated project timeline so you know how long the work is expected to take before deciding whether to proceed.

Project timelines may also depend on receiving any required information, content, product data, or access from you.

5. Can you add or update products in my existing Shopify store?

Yes. Product Catalogue Operations can include adding new products to your Shopify store, updating existing product listings, or migrating product listings from another ecommerce platform.

Depending on what you need, this may include product setup and uploads, descriptions, images, pricing, variants and options, SKUs, tags, metafields, and other product information. We can also complete bulk product updates where appropriate.

6. Can you reorganise or clean up my Shopify product catalogue?

Yes. Product Catalogue Operations can include restructuring and cleaning up an existing Shopify catalogue to make it easier to manage and navigate. 

Depending on your store, this may include reorganising products and collections, reviewing product categorisation, standardising product information, and cleaning up variants, SKUs, tags, and metafields where required.

7. Can you help improve the setup and configuration of my Shopify store?

Yes. Shopify Store Optimisation focuses on improving specific areas of an existing store based on what your store needs.

Depending on what your store needs, this may include theme and page configuration, navigation and menu improvements, collection organisation, app setup and configuration, app and integration cleanup, sales channel setup, analytics and tracking, and operational workflow improvements.

8. Do you provide custom Shopify development or coding?

No. Shopify Store Operations does not include custom web development or bespoke coding. We work within the capabilities of your existing Shopify theme, settings, apps, and supported integrations to make the agreed improvements to your store.

If your project requires custom functionality or web development beyond this scope, you may need to engage a Shopify Developer for that part of the work.

9. Do you provide ongoing Shopify store management?

We provide ongoing Social Media Operations and separately scoped Growth Operations projects, but we do not act as your outsourced ecommerce manager. 

Product catalogue work and Shopify Store Optimisation are delivered as defined projects. If you require additional work later, a new project can be scoped around those requirements.

10. What does Social Media Operations include?

Social Media Operations provides ongoing operational support across Facebook, Instagram and TikTok. Depending on the agreed scope, this can include scheduling and publishing supplied content, community engagement, routine social customer queries, social-commerce administration, reputation monitoring and monthly reporting.

11. What does social commerce support include?

Social Media Operations can include the setup and ongoing administration of Shopify-connected social commerce features, including product tagging and supported shopping features on Facebook, Instagram and TikTok Shop.

Where initial social commerce setup is required, this will be scoped separately from the ongoing monthly service.

Social commerce availability and functionality may vary by platform, market and the features available to your business.  

12. Do you create social media content?

Our Social Media Operations service is designed for merchants who already create or source their substantive content and want support operating the channels around it.

Clients ordinarily provide their creative assets and accompanying copy. We may make minor adjustments or provide limited copy assistance where required, but graphic design, photography, video production and comprehensive content creation are not included.

13. Do you manage paid social media advertising?

No. Social Media Operations focuses on organic social and social-commerce operations. We do not provide paid media buying or advertising campaign management.

14. Do you respond to comments and customer messages?

Yes. Routine comments, mentions, direct messages and customer enquiries received through managed social channels can be handled according to agreed client policies and escalation procedures.

Matters requiring significant commercial discretion or involving serious complaints, legal issues or significant reputational risk are escalated to the client.

15. Do you provide crisis monitoring or reputation management?

Routine reputation monitoring and response within managed social channels can form part of Social Media Operations. This includes responding to ordinary feedback, helping to de-escalate routine negative interactions and flagging emerging issues.

We do not provide specialist crisis communications or public relations services. Significant incidents are esclated to the client.

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